It’s truly been a difficult year and the much-awaited start of 2021 has sadly not brought any of the relief the hospitality industry had so desperately hoped for. 

With the approval of various vaccines, there is finally a light at the end of the tunnel and, hopefully, our beloved industry will be able to reopen soon. When this happens, restaurants will need to be ready to hit the ground running. Your marketing and PR strategy will be a key part of that, so it’s important to get planning now in order to make the most of the year ahead. If you have appointed an agency or have someone who looks after your communication in-house, great, they’ll be on the ball! But the ability to put together a successful PR and marketing campaign should be achievable for restaurants of every kind – not just those with deep pockets. 

I’m passionate about PR but the one problem with the industry is that doesn’t serve everyone it needs to because it’s not always affordable or accessible for new, smaller or struggling restaurants. The reason I created The Clear Guide last year, was to help restaurants by making PR and marketing more accessible – helping them get their restaurants (back) on the map, and make light of which marketing activities will be useful for them. In short: to simplify and demystify the whole communications process whilst saving them £/$/€ thousands on agency fees. 

And exclusively for Insider readers, I’ve created ‘The Clear Guide Light’, a weekly column highlighting the most important actions you can take now to get your communications strategy in place. Over the coming weeks, I will give you some of the tools you need to give yourself the strongest start possible. 

The course – based on 15 years hospitality PR & marketing experience – consists of 3 modules – PR, Marketing and Social Media, giving you not only theoretical foundations but also practical applications. 

Of course, no course could ever replace the great work of PR & marketing agencies, but what it will do is give you a comprehensive overview of the most important activities your restaurant should undertake to help you stand out in a very crowded and competitive market. Now more than ever, it’s vital that restaurants do everything they can to communicate with potential customers and help protect their revenues. And for me, now more than ever, it's important to help restaurants achieve this. 

So, join me next time to learn about how to write effective press releases. 

Happy communicating, 

Andrea

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About Andrea

Andrea Klar-Nathan is MD of Clear Communications. With over 15 years of hospitality communications experience; she co-owned her first agency by 2011 which she then sold 7 years later. Her experience includes everything that’s connected to hospitality: Michelin starred restaurants, pop-ups, venues, events, even wine storage solutions. You name it, she’s done it.

For more information on The Clear Guide, please visit https://weareclearcomms.thinkific.com/courses/theclearguide. 

Note: this month, you’ll get 10% off The Clear Guide when quoting ‘February10’.